Fraud & Identity Today Week in Review: iconectiv, TCPA Compliance & Synthetic Fraud
Welcome to the week in review, where we take a look at all the top stories making headlines in the mobile fraud space this week.
The week started off with two announcements from iconectiv. First, the company revealed that it would be taking part in the Professional Association for Customer Engagement (PACE) Convention and Expo this week. The event’s theme, Shaping the Future of Customer Engagement – Keeping PACE with the Connected Customer, is an important topic to iconectiv, and the company was determined to make its presence at the event as educational as possible. It brought some of its best speakers to the conference to share some insights, and also unveiled its new iconectiv Right Party Verification for Messaging. Find out more HERE.
Speaking of the iconectiv Right Party Verification for Messaging solution, this new offering has the potential to transform how companies operate in terms of TCPA compliance. Aimed at mobile marketers, messaging aggregators and contact centers, the solution is meant to help companies stay within the related TCPA guidelines. With recycled numbers making it difficult for companies to keep track of who has what number, they can easily break TCPA rules by accident. The new solution is meant to help them better keep track of what number is registered to which user. Find out more HERE.
In light of how transformative this solution can be, Laura Stotler and I both discussed different ways it will impact companies. In her article, New iconectiv Messaging Service Addresses Mobile Marketing Regulations, L aura looked into the changing TCPA guidelines, specifically the 2015 Bipartisan Budget Act, which amended the TCPA by permitting calls to a consumer mobile phone if they were to collect a debt owed to or guaranteed by the U.S. Meanwhile, I took a look at how this solution can make life easier for marketers by allowing them to actually focus on the quality of their advertisements, rather than worrying about the TCPA. My coverage is HERE.
In other news, this week took a step back from the TCPA and also discussed synthetic fraud. Synthetic identity fraud is when thieves create a fictitious identity comprised of either a combination of real and made up information or purely fictitious data, and use it to apply for credit cards, open bank accounts or even to obtain passports and drivers’ licenses. This threat is becoming an increasingly growing problem around the world. Everything you need to know is HERE.
That’s all for this week. Come back next week to read all the latest fraud-related news.